Back to top

Bin It Your Way!

Each year, local authorities and business improvement districts (BIDs) are invited to take part in the Chewing Gum Action Campaign.  In 2016, 11 campaigns were run across the UK and saw an impressive 36% average reduction of dropped gum in monitored areas.

For 2017 we are providing councils with a campaign pack that they can use in their local areas and we will also be funding outdoor advertising in targeted areas in England, Scotland, Wales and Norther Ireland.


Last year’s results


took part last year


less gum litter
on average


reduction in
one community

Back to top

Who are CGAG?

We’re the experts on fighting gum litter. The Chewing Gum Action Group (CGAG) is a behaviour change campaign designed especially for local authorities.

Please take a minute to look through our website, learn more about us, our past work and how your community can take part – for free.

"This campaign had a dramatic effect on the amount of gum litter on our streets. We saw a massive reduction of 93%. This shows the campaign not only led to a huge improvement in the quality of the city’s streets, but also genuinely changed attitudes."

Lucy Prisk, Cardiff City Council

"Chewing gum is difficult and costly to clean up. Gum stuck to the floor creates a negative perception for residents, shoppers and local businesses. This gum campaign successfully raised awareness, reduced gum littering and reminded everyone that if you drop gum you face a big fine."

Councillor Alex Norris, Nottingham City Council

"It costs on average £2 to remove each piece of gum, so this campaign saved us vital funds which could then be better spent elsewhere. Encouraging behaviour change is the only long-term and sustainable solution to the problem of littered gum. Working with the Chewing Gum Action Group was a really successful way of tackling this issue and urging people to dispose of their gum responsibly. "

Councillor Phil Townshend, Coventry City Council
Back to top

What’s going on in our world?

Chewing Gum Action Group

This Bank Holiday Weekend please leave nothing but footprints and take nothing but memories. #SummerBankHoliday #KeepItBinIt #LitterHeroes #KeepBritainTidy...
#FoodieFriday Fact: Did you know #FoodWaste is a BIG issue in the UK? 13 billion portions of fruit & veg are wasted every year - that's enough to give 7...
​We're getting behind National #BlitzTheButtDay on Saturday 24 August 2019, organised by Keep Britain Tidy #LitterHeroes Ambassador Jason Alexander...
Are you taking part in Keep Britain Tidy #LitterHeroes Ambassador Jason Alexander's #BlitzTheButt Day this Saturday 24 August? Visit his page to find out...
We're looking for four Contamination Officers to work on an exciting new project with Resource London. You will be helping to tackle contamination of...


We must do better! 🚯 #KeepItBinit ​#KeepBritainTidy ​ ​Photo taken at Margate by Frank Leppard
"Dare to be a force of nature. Each and everyone of us has the power to make a difference." #MondayMotivation
Cigarette butts contain micro-plastics and chemicals that pollute waterways and poison marine life. Please don't th…
Fox cubs don't know how to recycle, so please don't leave it up to them - Put your rubbish in the bin! #KeepItBinIt
'Leave nothing but footprints' is our message to everybody this weekend. The warmer weather is no excuse for treati…


Anti-littering campaign ‘hits home’ to drive responsible gum disposal    6th


Apply now to become a partner in the 2016 chewing gum litter campaign

Of all the items that end up as litter, there’s one that can’t be swept away and that’s chewing gum. To tackle the problem, gum manufacturers,... 23rd


London's Oxford Street transformed in the fight against litter

Campaign launches to change behaviour towards chewing gum disposal 19th

Back to top

Previous campaigns


The 2012 campaign tapped into the excitement surrounding the Olympic and Paralympic Games, urging people to do their country proud.


Following-up on the 2010 campaign with new graphics, we kept reminding people that dropping gum would cost them a packet.


The ‘Save Yourself a Packet’ campaign drove home the point that improper gum disposal came with an £80 fine, and encouraged people to do the right thing.