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Take part

Applications for the 2017 campaign will open in March 2017.

You can download the artwork from the 2013, 2014 and 2015 campaign for you to use in your area below.

Download A3 size posters (with space for your organisation's logo)
Download portrait 6 sheet format poster artwork
Download portrait 6 sheet format Welsh and English language poster artwork
Download landscape format 48 sheet poster artwork


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Running a campaign (a step-by-step guide)

Set out below is a set of 5 steps you need to do during your campaign:


Select sites for surveying the effect of the campaign

When choosing your survey sites, you need to consider at least 10 areas (the exact number will depend on the size of the area). The types of areas and premises you choose should be:

  • Close to advertising sites
  • Areas where chewing gum may be a problem i.e. outside fast food outlets
  • Parades of shops
  • Bus or train stations
  • Areas where young people congregate (e.g. outside cinemas, nightclubs and pubs)
  • Public buildings or office blocks

The survey areas should be 10m2 and the shape of each area will depend on the type of frontage you select. Once the survey areas have been chosen, make a simple diagram illustrating them or (unobtrusively) mark them out. You might want to note features such as bins and door entrances. Then make another diagram showing the survey sites in relation to the whole campaign area.


Engage and work with local businesses, retailers and schools

Getting local businesses and institutions actively involved in your campaign is a great way of creating greater impact on the local community. Here are a few suggestions of the types of people in the community you might want to get involved:

Schools (A-level or equivalent age), colleges and other places of higher education:

  • Provide posters to display in communal areas such as common rooms and cafeterias


  • Provide posters to display in communal areas
  • Use student radio and newspapers to help spread the message on campus by word-of-mouth
  • Distribute disposal solutions at freshers’ fairs and similar events

Health / Community centres:

  • Hospitals may find disposal solutions useful, as smokers often resort to chewing gum when they are unable to smoke
  • Provide posters for display near exits


  • Provide stickers for ATM machines with the campaign strapline, encouraging customers to use their ATM receipts for wrapping their gum and putting it in the bin

Retail outlets:

  • Retail outlets may be willing to display the campaign posters in their shop window
  • Your target audience is predominantly female and aged between 16 and 34; fashion outlets may be the best places to target


Promote the campaign through local media

Media support

Getting local media support is a great way of building campaign awareness. Here are a few things you could try:

  • Use your own media, local newsletters and other contacts to generate awareness of the campaign
  • Encourage local TV, press and radio to attend your launch or to speak to councillors about the campaign
  • Utilise council-owned media space – e.g. billboards outside the Town Hall


The launch

During the launch, why not organise an event or activity in your town or city centre to coincide with the start of the paid-for advertising campaign. This will encourage media support and raise awareness of the campaign.


Measure the effectiveness of the campaign

Monitoring the effectiveness of the campaign is a great way of showing local people and partners the impact it has made.

Measuring gum litter reduction

The chewing gum monitoring should take place as follows at each of the survey areas chosen at the start:

  • 28 days before your campaign starts, cleanse the control areas and leave for 28 days. At the end of the 28 days, count the number of ‘blobs’ of gum that have built up in the area. This will tell you how much is being dropped without a campaign
  • At the start of the campaign cleanse your areas and leave for 28 days, while the campaign is running. At the end of the 28 days count the number of ‘blobs’ that have been deposited in the area. This will tell you the immediate effect of advertising while it is running
  • At the end of the campaign, cleanse the area again and leave for a further 28 days. At the end of the 28 days, count the number of ‘blobs’ that have been deposited in the area. This will tell you the effect once the campaign itself has come to an end
  • You can carry out more counts if you wish, but it is vital that as a minimum the following is observed. This methodology will give you an idea of how successful the campaign has been, by measuring how much gum has been dropped before and after the campaign has run
  • In order to be consistent, monitoring should be conducted at the same time and on the same day of each week. If you are carrying out cleansing demonstrations as part of the campaign, don’t cleanse the control areas except where outlined above otherwise you will not be able to count the build up

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